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Founded by Alex Tchoungwa in 2020 and later joined by MacLain Johnson, AccretionEngine is built on the philosophy that SEO engagements should be based on tangible outputs as opposed to stale retainers models.
By bundling functional SEO deliverables into sprints, we’ve developed an agile framework for SaaS product companies to increase the revenue they attribute to their website.
With Sprints structured around each SEO component: existing foundation, product and content marketing, and link acquisition, AccretionEngine offers a turnkey solution for organizations at any point in their SEO journey from initial implementation to ongoing content creation and publication driven growth.
AccretionEngine’s methodology is specifically aligned to innovative product-driven (SaaS) organizations that understand the strategic value of positioning their website as an organic lead generation vehicle through a future proof SEO-driven growth strategy.
Having led and scaled growth teams at two agencies, Alex realized most of the clients he worked with didn’t want (or need) a 6-12 month marketing engagements. Knowing there was a more agile way to deliver, he created this service. As an SEO consultant since 2016, he's realized that most organizations could be incredibly successful with a bit of strategic guidance along the path of ensuring sure they had a strong website that was perfectly positioned to rank in Google. That's why many of his clients noted doubling or even tripling their MQLs after partnering with him.
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MacLain began his career in Management and IT consulting working intimately with the Salesforce product suite to drive robust digital transformations. In doing so, he interfaced with Salesforce account teams to define strategies to increase annual account value through expanding channels for additional products and opportunities for license provisioning. Through this experience, he has built a holistic understanding of the importance of strategic content marketing and the role it plays in growing a new user base and expanding an existing one.
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