Our Blog

We're passionate about providing value to everyone who's interested. We've written these blog posts to provide insight into industry best  SEO and digital marketing strategies and break them down so you can implement in your business today.

Latest Articles

How Much Should You Be Investing In Your SEO Campaign?
MacLain Johnson

How Much Should You Be Investing In Your SEO Campaign?

Did you know that nearly 95% of B2B buyers begin their purchasing journeys on the search engine? That means SEO should be prioritized as a cost-effective and high ROI channel for customer acquisition. In this article we'll discuss how to much B2B technology companies are investing in SEO, how to determine an appropriate SEO budget, and how SEO could be your business's most profitable channel for customer acquisition.

August 29, 2022
Link Building for SaaS Companies A-Z
MacLain Johnson

Link Building for SaaS Companies A-Z

Fundamentals of Link Building with Actionable Insights and Examples Specifically Aligned to SaaS Product Companies.

August 7, 2022
What is SaaS ACV in Marketing?
MacLain Johnson

What is SaaS ACV in Marketing?

If you're in the SaaS industry you've heard the acronym ACV, but what is ACV for SaaS products? In this article, we will explain ACV and how to calculate it, its value to your business, and how increasing it has a symbiotic relationship with organic search marketing strategies. 

August 7, 2022
The Ultimate SaaS Marketing Guide (2022)
Alex Tchouangwa

The Ultimate SaaS Marketing Guide (2022)

Not sure if your SaaS marketing is up to industry standards? Or is your current SEO strategy failing flat? In this article, you'll learn the tools you should use and seven strategies you can implement today!

July 29, 2022
How SaaS Companies Are Winning With Content Marketing
Alex Tchouangwa

How SaaS Companies Are Winning With Content Marketing

Software-as-a-Service (SaaS) companies live in a highly competitive universal with mathematical code, complex processes, and technical jargon. Your potential customers need a way to unpack industry jargon and explain it in plain English like they are five years old. Content marketing solves this problem for SaaS companies. However, the common question is, “Can we win without content marketing?" Unfortunately, the short answer is no, but I’ll explain in more detail throughout this article.

July 18, 2022
The Ultimate Guide to Identifying Your Target Audience
Alex Tchouangwa

The Ultimate Guide to Identifying Your Target Audience

Knowing and identifying your target audience is the most critical step to an effective SaaS Digital Marketing Strategy. So, I created this simple five-step guide to help you quickly develop an Ideal Buyer Persona: This article will outline everything you need to know about a target audience, the importance of knowing yours, and how to identify your target audience.

July 29, 2022