Our Blog

We're passionate about providing value to everyone who's interested. We've written these blog posts to provide insight into industry best  SEO and digital marketing strategies and break them down so you can implement in your business today.

Latest Articles

Common Misconceptions When It Comes to SEO for B2B Companies
Alex Tchouangwa

Common Misconceptions When It Comes to SEO for B2B Companies

B2B companies can often have unrealistic expectations and misconceptions regarding SEO. Learn the common misconceptions of SEO for B2B companies.

January 4, 2023
What Is Content Syndication and Why Is It Important?
Alex Tchouangwa

What Is Content Syndication and Why Is It Important?

67% of businesses state that content marketing helps them find and nurture leads. Publishing quality content on multiple platforms is a great way to boost your brand, gain visibility, and ultimately generate leads. Content syndication is necessary for businesses looking to grow as much as possible. Here, we're going to discuss what exactly this means. Read on to learn the benefits of having a top-notch content syndication strategy with LinkedIn, YouTube, and other websites.

January 23, 2023
Shorten Your Sales Cycle and Meet Your Clients Where They Are Searching
Alex Tchouangwa

Shorten Your Sales Cycle and Meet Your Clients Where They Are Searching

Did you know that, on average, customer acquisition costs SaaS companies 92% of their first's year's revenue? There are a few reasons for this. Customer acquisition has gotten more expensive, trust in brands has declined, and B2B sales cycles are notoriously long.

January 23, 2023
How Should You Prepare for the Transition to GA4 From UA?
Alex Tchouangwa

How Should You Prepare for the Transition to GA4 From UA?

One of the essential responsibilities B2B companies have is establishing proper data analytics. Before you transition to Google Analytics 4 (GA4) from Universal Analytics, there is certain information you need to keep in mind. Let's take a look at everything you need to know about Google Analytics 4 vs. Universal Analytics so that you can choose the appropriate website analytics option.

January 23, 2023
How Much Should You Be Investing In Your SEO Campaign?
Alex Tchouangwa

How Much Should You Be Investing In Your SEO Campaign?

Did you know that nearly 95% of B2B buyers begin their purchasing journeys on the search engine? That means SEO should be prioritized as a cost-effective and high ROI channel for customer acquisition. In this article we'll discuss how to much B2B technology companies are investing in SEO, how to determine an appropriate SEO budget, and how SEO could be your business's most profitable channel for customer acquisition.

February 15, 2023
Link Building for SaaS Companies A-Z
Alex Tchouangwa

Link Building for SaaS Companies A-Z

Fundamentals of Link Building with Actionable Insights and Examples Specifically Aligned to SaaS Product Companies.

February 15, 2023