The Ultimate SaaS Marketing Guide (2022)
Not sure if your SaaS marketing is up to industry standards? Or is your current SEO strategy failing flat? In this article, you'll learn the tools you should use and seven strategies you can implement today!
Hey, my name is Alex! Getting results via my 3-part SaaS growth framework is what I do. Having led and scaled growth teams at two agencies, most clients I worked with didn’t want (or need) a 6-12 month marketing engagement. I knew there was a better way, so I created this service. My best clients could be incredibly successful if only they had a little help guiding them along the path of making sure they had a robust website and were perfectly positioned to rank on Google. It’s why so many double or even triple leads and MQLs after working together. Sound like you? Read one of my articles and book a traffic projection analysis.
Software-as-a-Service (SaaS) companies live in a highly competitive universal with mathematical code, complex processes, and technical jargon. Your potential customers need a way to unpack industry jargon and explain it in plain English like they are five years old. Content marketing solves this problem for SaaS companies. However, the common question is, “Can we win without content marketing?" Unfortunately, the short answer is no, but I’ll explain in more detail throughout this article.
Knowing and identifying your target audience is the most critical step to an effective SaaS Digital Marketing Strategy. So, I created this simple five-step guide to help you quickly develop an Ideal Buyer Persona: This article will outline everything you need to know about a target audience, the importance of knowing yours, and how to identify your target audience.
Writing engaging content is still a key piece to implementing digital marketing solutions for SaaS companies. This is because the goal of content is for your target audience to revisit your blog posts and accessible resource for their thought-leadership.
Even though SEO and PPC are pretty different, they have often been considered the two strongest pillars of digital marketing that are interdependent that strengthen each other when correctly optimized. This unique harmonious relationship, when used properly, can drastically improve the performance and outcomes of your digital marketing strategy.
Common SEO practices recommend sporadically overstuffing keywords based on time-sensitive gaps, and it’s much more complicated than this. A revenue-producing campaign includes holistically filling in the keyword gaps between you and your competitors, revenue-focused content, and link acquisition. You must build the foundation and follow these sprints sequentially; if you try to jump around in the SEO process, you’ll end up back where you started.So, without further ado, here are 11 essential tips for your SaaS SEO campaign that will allow you to bypass the common traps that claim many campaigns and bottleneck your ROI
By integrating these practices, you'll improve your website's visibility and build your brand; as stated before, an SEO campaign is built around compounding your efforts over time while enhancing the visibility and reliability of your brand.