Alex Tchouangwa
Alex Tchouangwa

Alex Tchouangwa

Hey, my name is Alex! Getting results via my 3-part SaaS growth framework is what I do. Having led and scaled growth teams at two agencies, most clients I worked with didn’t want (or need) a 6-12 month marketing engagement. I knew there was a better way, so I created this service. My best clients could be incredibly successful if only they had a little help guiding them along the path of making sure they had a robust website and were perfectly positioned to rank on Google. It’s why so many double or even triple leads and MQLs after working together. Sound like you? Read one of my articles and book a traffic projection analysis.

Articles by 

Alex Tchouangwa

Common Misconceptions When It Comes to SEO for B2B Companies

Common Misconceptions When It Comes to SEO for B2B Companies

B2B companies can often have unrealistic expectations and misconceptions regarding SEO. Learn the common misconceptions of SEO for B2B companies.

January 4, 2023
What Is Content Syndication and Why Is It Important?

What Is Content Syndication and Why Is It Important?

67% of businesses state that content marketing helps them find and nurture leads. Publishing quality content on multiple platforms is a great way to boost your brand, gain visibility, and ultimately generate leads. Content syndication is necessary for businesses looking to grow as much as possible. Here, we're going to discuss what exactly this means. Read on to learn the benefits of having a top-notch content syndication strategy with LinkedIn, YouTube, and other websites.

January 23, 2023
Shorten Your Sales Cycle and Meet Your Clients Where They Are Searching

Shorten Your Sales Cycle and Meet Your Clients Where They Are Searching

Did you know that, on average, customer acquisition costs SaaS companies 92% of their first's year's revenue? There are a few reasons for this. Customer acquisition has gotten more expensive, trust in brands has declined, and B2B sales cycles are notoriously long.

January 23, 2023
How Should You Prepare for the Transition to GA4 From UA?

How Should You Prepare for the Transition to GA4 From UA?

One of the essential responsibilities B2B companies have is establishing proper data analytics. Before you transition to Google Analytics 4 (GA4) from Universal Analytics, there is certain information you need to keep in mind. Let's take a look at everything you need to know about Google Analytics 4 vs. Universal Analytics so that you can choose the appropriate website analytics option.

January 23, 2023
The Ultimate SaaS Marketing Guide (2022)

The Ultimate SaaS Marketing Guide (2022)

Not sure if your SaaS marketing is up to industry standards? Or is your current SEO strategy failing flat? In this article, you'll learn the tools you should use and seven strategies you can implement today!

July 29, 2022
How SaaS Companies Are Winning With Content Marketing

How SaaS Companies Are Winning With Content Marketing

Software-as-a-Service (SaaS) companies live in a highly competitive universal with mathematical code, complex processes, and technical jargon. Your potential customers need a way to unpack industry jargon and explain it in plain English like they are five years old. Content marketing solves this problem for SaaS companies. However, the common question is, “Can we win without content marketing?" Unfortunately, the short answer is no, but I’ll explain in more detail throughout this article.

July 18, 2022
The Ultimate Guide to Identifying Your Target Audience

The Ultimate Guide to Identifying Your Target Audience

Knowing and identifying your target audience is the most critical step to an effective SaaS Digital Marketing Strategy. So, I created this simple five-step guide to help you quickly develop an Ideal Buyer Persona: This article will outline everything you need to know about a target audience, the importance of knowing yours, and how to identify your target audience.

July 29, 2022
Level Up Your SaaS Content Marketing Strategy

Level Up Your SaaS Content Marketing Strategy

Writing engaging content is still a key piece to implementing digital marketing solutions for SaaS companies. This is because the goal of content is for your target audience to revisit your blog posts and accessible resource for their thought-leadership.

July 3, 2022
How To Leverage SEO & Paid Traffic For Better Results

How To Leverage SEO & Paid Traffic For Better Results

Even though SEO and PPC are pretty different, they have often been considered the two strongest pillars of digital marketing that are interdependent that strengthen each other when correctly optimized. This unique harmonious relationship, when used properly, can drastically improve the performance and outcomes of your digital marketing strategy.

June 29, 2022
11 Tips to Craft A Successful SEO Strategy For Your SaaS Company

11 Tips to Craft A Successful SEO Strategy For Your SaaS Company

Common SEO practices recommend sporadically overstuffing keywords based on time-sensitive gaps, and it’s much more complicated than this. A revenue-producing campaign includes holistically filling in the keyword gaps between you and your competitors, revenue-focused content, and link acquisition. You must build the foundation and follow these sprints sequentially; if you try to jump around in the SEO process, you’ll end up back where you started.So, without further ado, here are 11 essential tips for your SaaS SEO campaign that will allow you to bypass the common traps that claim many campaigns and bottleneck your ROI

June 29, 2022
4 Reasons  Why SaaS Companies Should Use SEO to Create A Killer Brand & Generate Leads

4 Reasons Why SaaS Companies Should Use SEO to Create A Killer Brand & Generate Leads

By integrating these practices, you'll improve your website's visibility and build your brand; as stated before, an SEO campaign is built around compounding your efforts over time while enhancing the visibility and reliability of your brand.

June 28, 2022