MacLain Johnson
MacLain Johnson

MacLain Johnson

MacLain writes about SaaS organic growth strategies through the lens of a former partner of Salesforce.

Articles by 

MacLain Johnson

How Much Should You Be Investing In Your SEO Campaign?

How Much Should You Be Investing In Your SEO Campaign?

Did you know that nearly 95% of B2B buyers begin their purchasing journeys on the search engine? That means SEO should be prioritized as a cost-effective and high ROI channel for customer acquisition. In this article we'll discuss how to much B2B technology companies are investing in SEO, how to determine an appropriate SEO budget, and how SEO could be your business's most profitable channel for customer acquisition.

August 29, 2022
Link Building for SaaS Companies A-Z

Link Building for SaaS Companies A-Z

Fundamentals of Link Building with Actionable Insights and Examples Specifically Aligned to SaaS Product Companies.

August 7, 2022
What is SaaS ACV in Marketing?

What is SaaS ACV in Marketing?

If you're in the SaaS industry you've heard the acronym ACV, but what is ACV for SaaS products? In this article, we will explain ACV and how to calculate it, its value to your business, and how increasing it has a symbiotic relationship with organic search marketing strategies. 

August 7, 2022