8 Essential Blog Ranking Strategies for SEO Success

Alex Tchouangwa
 min to read

When it comes to blog ranking strategies, many marketers struggle to achieve the desired results. Despite putting in significant effort and time into creating high-quality content, they often fail to rank high on search engine result pages (SERPs). In this article, we will delve into eight common reasons that could be hindering your blog's SEO success.

We'll start by discussing the importance of conducting adequate keyword research using effective tools and finding high-volume, low-competition keywords. Next, we'll explore essential on-page SEO optimization techniques such as crafting optimized title tags and meta descriptions while using header tags correctly for improved readability.

Moving forward, you'll learn about the significance of acquiring quality backlinks through guest posting and shareable content creation. Additionally, we will examine how meeting user intent plays a critical role in blog ranking strategies by understanding different types of user intent and offering valuable content accordingly.

Furthermore, this post covers the benefits of having a mobile-responsive design for your website along with tools to test its mobile-friendliness. We also address ways to optimize page load speed through image optimization and minification of HTML, CSS, and JavaScript files.

Last but not least, we will discuss effective methods for promoting your content via social media channels and email marketing best practices. Finally, you'll gain insights into developing an efficient topic pillar strategy that further boosts your blog's search engine rankings.

Inadequate Keyword Research

One of the main reasons your blog isn't ranking on Google is due to inadequate keyword research. Using a keyword research tool helps you identify high-volume, low-competition keywords that are relevant to your target audience. Incorporate these keywords strategically throughout your content for better search engine visibility.

Importance of Using a Keyword Research Tool

A proper keyword research tool can make all the difference in helping you find the right terms and phrases to optimize your content. These tools provide insights into search volume, competition level, and related queries that help guide your content creation process. By targeting specific keywords with lower competition, you increase the likelihood of ranking higher on search engine results pages (SERPs).

How to Find High-Volume, Low-Competition Keywords

  1. Analyze competitors: Identify websites within your niche that rank well on Google and examine their top-performing pages for potential target keywords.
  2. Use long-tail variations: Long-tail keywords are more specific and generally have less competition than broad terms; use them in conjunction with head terms for a balanced approach.
  3. Leverage online tools: Utilize popular keyword research tools like SEMrush, Moz Keyword Explorer, or Ubersuggest.

"Boost your blog's SEO with these keyword research strategies. Learn how to find high-volume, low-competition keywords for better search engine visibility. #SEOTips #KeywordResearch"Click to Tweet

Poor On-page SEO Optimization

Properly optimizing your blog post with on-page SEO techniques ensures that search engines can easily crawl and understand its content. This includes using targeted keywords in the title, meta description, headings (H1, H2), URL structure, and within the body text.

Crafting an Optimized Title Tag and Meta Description

An effective title tag should be concise, include your primary keyword, and accurately describe the content of your blog post. Similarly, a well-crafted meta description should provide a brief summary of your post while incorporating relevant keywords. Both elements play a crucial role in attracting users to click through from search engine results pages (SERPs).

Correct Use of Header Tags (H1, H2) for Improved Readability

In addition to helping search engines understand the hierarchy of information within your content, header tags also improve readability for users by breaking up large blocks of text into smaller sections. Your main heading (<h1>) should contain the primary keyword you're targeting while subheadings (<h2>, <h3>, etc.) should incorporate related long-tail keywords when appropriate. For more guidance on proper usage of header tags in HTML documents, refer to this helpful guide by W3Schools.

"Boost your blog's ranking with these on-page SEO strategies. Optimize title tags, meta descriptions & header tags for improved readability and search engine visibility. #SEOTips #BloggingTips"Click to Tweet

Lack of Quality Backlinks

Backlinks from authoritative websites signal trustworthiness and credibility to search engines like Google. To improve rankings, focus on acquiring quality backlinks through guest posting opportunities or by creating shareable content that others will naturally link back to.

Guest Posting as a Strategy for Building Backlinks

One effective way to build high-quality backlinks is through guest posting. This involves writing valuable articles for other reputable blogs in your industry, with the goal of including a link pointing back to your own website within the post. When reaching out for guest post opportunities, ensure you target relevant websites with good domain authority, as this can significantly impact your SEO efforts.

Creating Shareable Content

Besides guest posting, another approach is crafting shareable content, which encourages users and other websites to naturally link back to your blog posts. Some examples include:

  • In-depth guides and tutorials that provide actionable insights.
  • Data-driven research studies or original surveys.
  • Captivating infographics that visually represent complex information.
  • Listicles featuring top resources or tools in your niche.

Focusing on these strategies can help you acquire more quality backlinks over time, ultimately boosting your blog's ranking potential on Google search results pages (SERPs).

Not Meeting User Intent

Ensuring that your blog post meets user intent is crucial in achieving higher rankings on Google. Analyze what users expect when searching for specific queries related to your topic and create valuable content tailored towards fulfilling those expectations.

Understanding Different Types of User Intent

User intent can be broadly categorized into four types: informational, navigational, transactional, and commercial investigation. Each type has a different goal; for example, informational searches aim to find answers or learn something new while transactional searches involve making a purchase or completing an action. To meet user intent effectively, it's essential to understand the different types of search intents and tailor your content accordingly.

Tips for Creating Valuable Content

  • Fulfill the promise: Ensure that your blog post delivers on its title by providing comprehensive information about the subject matter.
  • Analyze top-ranking pages: Study the content structure and topics covered by competitors' high-ranking posts to identify gaps you can fill with unique insights or more in-depth analysis.
  • Create actionable steps: Offer practical advice and clear instructions so readers can apply what they've learned from your post immediately.
  • Incorporate multimedia elements: Use images, videos, infographics, or other visual aids to break up text-heavy sections and enhance understanding of complex concepts.

Achieving better search engine rankings starts with creating valuable content that addresses user needs effectively. By understanding various types of user intent and crafting content that fulfills their expectations, you can boost your blog's visibility on Google.

Mobile Friendliness

A mobile-friendly website design is essential since most searches are conducted via smartphones nowadays. Ensuring that your site loads quickly, displays properly across various devices, and offers easy navigation options can significantly improve user experience and search engine rankings.

Benefits of Having a Mobile-Responsive Design

  • User Satisfaction: A responsive website ensures that users have a seamless browsing experience on any device, leading to higher engagement rates and lower bounce rates.
  • Better SEO Performance: Google considers mobile-friendliness as an important ranking factor. By optimizing your site for mobile devices, you increase the chances of ranking higher in search results.
  • Increase in Traffic: As more people use their smartphones to access the internet, providing a smooth browsing experience can attract new visitors and keep them coming back for more.

Tools to Test Your Website's Mobile-Friendliness

To ensure that your blog is optimized for different screen sizes and resolutions, it's crucial to test its responsiveness using reliable tools. Some popular options include:

  1. Google Mobile-Friendly Test
  2. BrowserStack
  3. Responsinator

Taking proactive measures towards improving the mobile-responsiveness of your blog will not only enhance user experience but also contribute to better search engine rankings.

Slow Page Load Speed

A slow-loading blog post can deter users from staying on your site, which negatively impacts rankings. To ensure a better user experience and quicker page loading speeds, it is necessary to optimize images, reduce code size, and utilize a CDN.

Optimizing Images for Faster Loading Times

Large image files can significantly slow down your website's loading time. Compressing images without losing quality is crucial for maintaining an optimal user experience while improving page load speed. Tools like TinyPNG or Squoosh are excellent resources for reducing image file sizes without compromising their visual appeal.

Minifying HTML, CSS, and JavaScript Files

Bulky code in your HTML, CSS, and JavaScript files can also contribute to slower loading times. Minifying these files removes unnecessary characters such as whitespace or comments that aren't needed by browsers to render the pages correctly. You can utilize tools like Google PageSpeed Insights, which provides recommendations on how to minify your code effectively.

The Benefits of Using a Content Delivery Network (CDN)

A CDN helps distribute static assets across multiple servers located around the world so that they're delivered faster to users based on their geographic location. This reduces latency issues caused by long-distance data transfers between the server hosting your website and end-users' devices. Popular CDNs include Cloudflare, Akamai, and Amazon CloudFront.

"Boost your blog's ranking with these page load speed optimization strategies. Optimize images, minify code, and use a CDN for faster loading times. #SEOtips #blogging"Click to Tweet

Insufficient Content Promotion

Creating high-quality content is only half the battle; promoting it effectively is equally important. Utilize social media platforms, email marketing campaigns, and other online channels to reach a wider audience and increase visibility. To maximize your content promotion efforts, here we will discuss best practices for social media and other online channels.

Social Media Promotion Strategies

  • Create shareable content: Make sure your blog posts are engaging and informative so that readers feel compelled to share them on their social networks.
  • Optimize post timing: Share your content during peak engagement hours on each platform to maximize exposure. Use tools like Buffer or Hootsuite for scheduling.
  • Leverage influencers: Partner with industry influencers who can help amplify your message by sharing your content with their followers.

Email Marketing Best Practices

  • Craft compelling subject lines: Your email's subject line should be enticing enough to encourage recipients to open the message. A/B test different variations for optimal results.
  • Create personalized emails: Tailor your messages based on subscriber preferences or past behavior using segmentation techniques in order to boost engagement rates.
  • Include clear calls-to-action (CTAs): Guide subscribers towards taking desired actions, such as clicking through links leading back to relevant blog posts.

By implementing these effective promotion strategies, you'll ensure that your high-quality content reaches a wider audience, ultimately leading to increased visibility and improved search engine rankings.

"Boost your blog's visibility and search engine rankings with these effective content promotion strategies. Learn how to create shareable content, leverage influencers, and optimize email marketing campaigns. #SEOtips #ContentPromotion"Click to Tweet

Ineffective Topic Pillar Strategy

An effective topic pillar strategy is essential for improving your blog's search engine rankings. This approach involves creating comprehensive cornerstone content that covers all aspects of a subject, while linking related subtopics in separate posts. Establishing topical authority in the eyes of search engines like Google can lead to better rankings over time.

What are topic pillars?

A topic pillar, also known as a content hub or cluster, is an organized structure where one main piece of content (pillar) serves as the foundation for multiple supporting articles (cluster). The idea behind this strategy is to create valuable and interconnected resources around a central theme, making it easier for both users and search engines to navigate and understand your website's content.

How to create an effective topic pillar strategy

  1. Select a core topic: Identify a broad subject relevant to your niche that you want to establish authority on. Make sure there's enough interest from your audience and potential for subtopics within this area.
  2. Create cornerstone content: Develop an in-depth guide or resource covering all aspects of the chosen core topic. This should be informative, engaging, and optimized with targeted keywords.
  3. List related subtopics: Brainstorm several narrower topics connected to the main theme which will serve as individual blog posts linked back to the cornerstone piece.
  4. Publish and interlink: Publish each supporting article while ensuring they link back appropriately using descriptive anchor text (internal links) to the main pillar content.
  5. Promote and update: Share your topic pillar across various channels, monitor its performance, and keep it updated with fresh information to maintain relevance over time.

"Boost your blog's SEO rankings with an effective topic pillar strategy. Create comprehensive cornerstone content and link related subtopics for topical authority. #SEO #bloggingtips"Click to Tweet

FAQs in Relation to Blog Ranking Strategies

What are the 5 best techniques to rank any blog and article?

1. Conduct thorough keyword research to identify high-volume, low-competition keywords.
2. Optimize on-page SEO elements like title tags, meta descriptions, and header tags.
3. Build quality backlinks through guest posting and creating shareable content.
4. Create valuable content that meets user intent by understanding different types of intent.
5. Ensure your website is mobile-friendly with fast loading times using tools like PageSpeed Insights.

How do I rank blogs easily?

To rank blogs easily, focus on keyword research, on-page optimization, link building strategies such as guest posting or outreach campaigns for backlinks, and creating engaging content that fulfills user intent while also being easy to read and understand.

How can I improve my blog post ranking?

You can improve your blog post ranking by promoting it effectively through social media channels and email marketing campaigns; optimizing images for faster load times; minifying HTML/CSS/JavaScript files; and implementing a topic pillar strategy for better organization of related posts.

How to rank a blog in 2023?

In 2023, ranking a blog will require adapting to search engine algorithm updates while maintaining strong keyword research practices; focusing on user experience (UX) factors like readability and mobile-friendliness; and investing in effective promotion methods across multiple platforms including social media networks.


Improving your blog ranking requires a multifaceted approach. From conducting thorough keyword research to optimizing on-page SEO and building quality backlinks, there are several strategies you can implement to improve your website's visibility in search engine results pages (SERPs). Additionally, creating valuable content that meets user intent, ensuring mobile-friendliness and fast page load speed, promoting your content effectively, and implementing an effective topic pillar strategy can also help boost your blog's ranking.

In conclusion, by incorporating these various blog ranking strategies into your overall marketing plan, you'll be able to increase organic traffic to your website and improve the visibility of your brand online.

If you're looking for a powerful tool that helps with all aspects of SEO optimization, including improving rankings, check out Accretion Engine.

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