Did you know that there are over 600,000 new businesses nationwide each year? But unfortunately, many of these companies fail within the first few years.

One of the essential responsibilities B2B companies have is establishing proper data analytics. Before you transition to Google Analytics 4 (GA4) from Universal Analytics, there is certain information you need to keep in mind.

Let's take a look at everything you need to know about Google Analytics 4 vs. Universal Analytics so that you can choose the appropriate website analytics option.

Why Should I Switch to Google Analytics 4?

There are several reasons to switch to GA4. 

First, GA4 offers improved data collection and. analysis capabilities.

With GA4, you'll be able to collect more accurate and comprehensive data about your website visitors. GA4 provides better tools for understanding and interpreting that data. GA4 integrates with other Google products more seamlessly than UA, making it easier to use data from Google Analytics to improve your overall marketing efforts. 

What Data Will I Be Able to Collect With GA4?

With GA4, you'll be able to track individual user behavior across devices and platforms. This information can go a long way to learning more about your target audience and how they engage with your brand.

In context, you can learn more about their session statistics, device/web browser, geolocation, and the total number of users. However, you are not allowed to collect personally identifiable information. This is to Google's privacy policy.

Still, there is plenty that you can do with the information you are allowed to procure.

What Are the Challenges of Switching to GA4?

There are a few challenges to keep in mind when transitioning to GA4.

You'll need to create a new property in your Google Analytics account and then migrate your data from UA to GA4.

Additionally, some of the available features in UA still need to be available in GA4. This could cause complications for certain businesses.

However, Google continually adds new features to GA4, so these challenges will likely diminish over time. This is especially useful for smaller businesses that need more time or resources to manage challenges that arise.

How Do I Transition to GA4?

As previously mentioned, the first step is to create a new property in your Google Analytics account. Once you've done that, you'll need to migrate your data from UA to GA4.

Some of the available features in UA still need to be available in GA4. However, Google is constantly adding new features to GA4, so these challenges will likely diminish over time.

How Do I Know When It's the Right Time to Switch?

Before you switch to GA4, it's essential to consider your specific needs and goals.

If you have a complex website with much traffic, wait until GA4 has more features that are relevant to your business. However, transitioning to GA4 now may be the best option if you're starting or have a simple website.

Be sure you consider these details, as transitioning at the right time is crucial to getting the most out of this process.

How Can I Make the Transition Easier?

Working with a professional is one of the best ways to make this process easier. They have all the resources and tools required to help you streamline your transition.

Interestingly, many people need to pay more attention to how important it is to check the professional's past reputation. You will gain insight into what you can expect by checking what previous customers have had to say.

Take note of any consistencies in the reviews, good or bad. Additionally, it would help if you only worked with someone with significant industry experience.

It's a risky maneuver to work with someone who is not established in their industry. A great way to look into this is by booking a consultation.

You should prioritize companies that work with people like you. It's crucial to avoid hiring the wrong person at all costs. Another factor to consider is how they bill their clients. This can extensively help you plan your budget.

Lastly, how comfortable are you communicating with them? Only work with people who are willing to put your needs first.

What Are the Other Benefits of Working With a Professional?

The most important benefit to keep in mind is the improvement of your B2B SEO. When you outsource to a professional to help you manage your analytics, you can make more out of this information.

For instance, you can fine-tune your future marketing campaigns by emphasizing working strategies and reconfiguring those that do not meet your needs.

You can also better connect with your clients by gaining insight into how they interact with your brand online. Consider this if you are considering hiring someone to work with.

Understanding Google Analytics 4 Vs. Universal Analytics Is Easier Than It Seems

Although Google Analytics 4 vs. Universal Analytics might seem complicated initially, it's less complex than most people believe. As long as you keep the above information in mind, you can make the best decision for your business's future.

Want to learn more about what we can do? Be sure to reach out to us today and see how we can help you.