As of 2022, 57% of websites still lack a search engine optimization (SEO) strategy. These businesses are seriously hurting their visibility in competitive search engines. After all, there are tons of pages out there, and over 90% of them get 0 clicks from internet users.
Having a great SEO strategy in 2023 is critical if you want to rise above the competition and stay relevant. Here, we're going to talk about 10 of the top B2B SEO trends that you should consider implementing in the new year.
You need to have high-quality content for users to have a good experience on your website. This is what will keep B2B consumers hooked and interested in what you have to offer. They'll think that your services are as great as your content and go through all stages of the sales funnel including conversion.
Google Crawlers also like to see new content being uploaded to your site. These bots prioritize new content that's generating interest and traffic. Content isn't just king; it's the beating heart of any SEO strategy.
Smartphones account for about 55.7% of the time that people spend online. These searches account for about 60% of internet traffic across the world.
Because these figures are so high, it's important that you primarily optimize your website for mobile devices. Make sure that your page loads quickly on both Android and iOS phones as well as tablets. Ensure that people can scroll easily, navigate your page effectively, and find all the goods and services that they most want to buy.
About 40% of Americans are currently taking advantage of voice search. With the popularity of Amazon Alexa and Google Assistant, this figure looks likely to keep growing in 2023 (and beyond).
You can optimize for these queries by including keywords that look like questions. Usually, these long-tail keywords will be hyperspecific, making them ideal for niche audiences.
For example, instead of optimizing for "SaaS services for SMBs," consider a keyword like "what are the best software services for small businesses?"
Long-tail keywords are also ideal for making queries conversational. They're also often easier to rank for assuming that you choose the right phrases.
You can create conversational queries by targeting phrasing. You also can keep answers short and concise by blurbing your longer content. It's also important that you consider local dialect features so that you can actually optimize for what people in your area are querying.
Google is becoming better at interpreting searches with keywords related to the query. They're doing a better job of understanding user intent, semantics, and how they relate to each other.
This means that you shouldn't exclusively zone into ranking for one keyword. Instead, focus on a cluster of topics that will interest those looking for you. In 2023, you'll want to develop more diverse keyword lists that combine different types of content that your audience wants to see.
Local optimization is never a bad idea since people often look to support local businesses. It's especially important for B2B organizations that sell physical goods to businesses nearby. However, SaaS and virtual service providers can also benefit from claiming their Google Business Profile and optimizing locally.
After claiming this profile, incorporate local keywords into your content. "Near me" searches like "software provider near me" are always great choices for those using GPS. You can also incorporate your state or city into your keywords like "software provider in Dallas."
Video marketing is extremely important in 2023. After all:
Make sure that you create explainer videos, video testimonials, product videos, and animated infographics in 2023. Optimize the metatext and description for SEO.
Speaking of optimizing descriptions, it's important that you start doing this for all images on your website as well. Make sure to incorporate keywords into this text. This will help boost your web rankings even when the primary content on the page is visual.
You also need to expand and compress images as needed. Image compression is usually the right choice in 2023 since it loads more quickly on mobile screens.
Professional content syndication is a great way to grow your business's organic traffic quickly. "Syndicating content" means that you post it in multiple places on the web. You can:
This gets your message to more people who may be interested in your B2B services.
Google has improved the way that it interprets searches with AI. In 2023, search engines are likely to only get smarter.
A recent update lets Google understand the language and semantics of content to a T. Sometimes it even can understand things better than humans do. Old tactics like keyword stuffing won't work anymore, so make sure that you do your research before creating content.
While growing your B2B company can be a challenge, it's easier when you know how to upgrade your SEO strategy in the coming year. Now that you know some ways to stay ahead of the competition in 2023, it's time to get started.
Accretion Engine can help you implement the best B2B SEO trends ASAP. Our experts are excited to analyze your website, determine the specific ways we can improve your performance, and implement new ways to get you leads and conversions. Schedule a free SEO analysis with our digital marketing professionals to boost your website performance.