Boost SEO: Effective Strategies for Linkable Assets

Alex Tchouangwa
 min to read

In the competitive world of digital marketing, creating linkable assets is crucial for businesses looking to improve their online presence and attract valuable backlinks. Linkable assets are high-quality content pieces that naturally draw links from other websites, helping to boost your site's authority and search engine rankings.

Throughout this blog post, we will explore different types of linkable assets and discuss their benefits in detail. You'll learn how to create compelling content tailored for your target audience while optimizing it for SEO and social media sharing.

Furthermore, we'll delve into strategies for maximizing the impact of your linkable assets by leveraging influencers, utilizing visuals, and creating a network of related content pieces. We will also cover best practices when developing effective linkable assets such as understanding the value proposition, focusing on quality over quantity, and prioritizing relevance and timeliness.

To ensure success with your link building efforts, we'll guide you through setting up tracking parameters, analyzing traffic sources/referrals data along with evaluating engagement metrics. So get ready to elevate your digital marketing game by mastering the art of creating exceptional linkable assets!

Identifying Linkable Assets

Linkable assets are the cornerstone of any successful link building campaign. Identifying which content is worth linking back to can be a challenge, but it’s essential for achieving high-quality links and improving your website's search engine rankings. To start earning links, you need to understand what people find share-worthy and identify search intent.

Market research can help you uncover current interests, trends, and pain points of users in your niche. By leveraging market research, you can gain an understanding of what interests and needs your target audience has, allowing for content that is both appealing and beneficial. Analyzing search intent involves understanding how people use keywords when searching for information online - this helps inform the type of content that should be created or optimized on your website.

Once you have an idea of what types of linkable assets are likely to attract attention from other websites, it’s time to create them. Creating visually-appealing infographics can help readers easily understand complex topics. Ultimate guides offer comprehensive coverage on specific topics – they take longer than infographics but provide more detailed information about a subject matter. Resource pages highlight important company information such as contact details or product specifications - these often get overlooked by marketers but can still generate significant traffic if done correctly. Finally, interactive content like quizzes or polls engage readers with unique experiences that increase social shares and engagement rates significantly compared to traditional blog posts or articles.

Evaluating the offerings of competitors can give you insight into their strengths, allowing yours to stand out; it is important to strike a balance between sales objectives and broader appeal so that your message resonates with potential customers without being too pushy. To ensure your page ranks higher in organic searches, incorporating keyword optimization strategies is essential. Crafting evergreen content provides readers something new each time they visit - Ahrefs' Site Explorer tool makes this easier than ever.

Finally, collaboration is key when it comes to building quality links. Influencer outreach strategies involve reaching out directly or indirectly via guest posting opportunities; repromoting existing content reminds followers why they liked/shared it initially, which increases the chances of getting more shares and links over time. Measuring effectiveness requires understanding the Link Value Ratio (LVR), which tells us how much value each link brings compared against others. Analyzing backlink profiles and referring domains reveals who is linking back most frequently, giving insights into future collaboration possibilities.

By understanding user needs and analyzing search intent, you can identify the right linkable assets to target your audience. Additionally, types of linkable assets such as infographics, ultimate guides and resource pages can be used to increase engagement with potential customers.

Key Lesson: Link building campaigns rely on creating linkable assets that are valuable to users and have strong search intent. Market research, interactive content creation, keyword optimization strategies and influencer outreach should all be considered in order to create a successful linkbuilding campaign - it's important to keep an eye on the competition too.

Types of Linkable Assets

Linkable assets are a powerful tool for any tech or SaaS company looking to build links and improve their search engine optimization (SEO). Whether you’re creating content from scratch or improving existing content, linkable assets can help attract high-quality backlinks. Here are some of the most popular types of linkable assets that can be used in your SEO campaigns:

Infographics as visual aids. Infographics provide an eye-catching way to present data and information. They make complex topics easier to understand and offer quick insight into key points. Infographics can be used to spread information and facts across social media networks, allowing for broader reach of the message.

Ultimate guides targeting specific audiences. Ultimate guides provide comprehensive overviews on topics related to your industry or product offering – making them highly attractive resources for readers who want all the facts in one place. When creating an ultimate guide, bear in mind the audience and modify it to cater to their particular desires and requirements.

Resource pages are often overlooked when building links, but they can be incredibly effective if done correctly. A well-crafted resource page should include detailed information about your business such as contact details, opening hours and awards won, as well as useful external resources like customer reviews or testimonials from influencers in the industry. This will help to boost trustworthiness with potential customers/clients which is essential for gaining more backlinks over time.

Linkable resources can be a potent technique to amplify exposure and involvement, but they must be applied correctly in order to achieve the best outcomes. To further optimize content for SEO success, it is important to evaluate existing offerings and find ways of balancing sales objectives with broader appeal.

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Improving Your Existing Content

Improving existing content is a key part of any link building strategy. Evaluating competitors’ offerings can help identify areas where more coverage is needed and also avoid duplication or repetition of information presented similarly across multiple sources/platforms. When creating linkable assets, it's important to balance sales objectives with broader appeal in order to attract links from authoritative websites and ensure that your content has the highest possible value for readers.

One way to do this is by using Ahrefs' Site Explorer tool which provides insight into backlink profiles and referring domains for competitor sites so you can see what type of content they are producing that others find worth linking back to. By studying the types of content that have been successful for competitors, you can craft pieces tailored to those topics and avoid competing with other brands. Additionally, influencer outreach strategies such as guest posting opportunities or repromotion of existing content on social media platforms can be used to build relationships with industry leaders who may be willing to share your work and provide valuable backlinks.

Finally, measuring the effectiveness of linkable assets requires understanding the Link Value Ratio (LVR) which evaluates how many quality links each piece of content attracts compared with its total number of shares on social media platforms like Twitter and Facebook. Analyzing these metrics over time will give marketers an idea if their efforts are resulting in improved rankings within search engine results pages (SERPs). By regularly assessing your linkable asset performance against competitors', marketers can determine whether adjustments need to be made in order for their brand’s digital presence to remain competitive within their industry niche.

By evaluating competitor offerings and balancing sales objectives with broader appeal, you can improve your existing content to drive organic traffic. To further optimize for SEO success, evergreen content creation is essential.

Key Lesson: Using Ahrefs' Site Explorer to analyze competitors and influencer outreach strategies, linkable assets can be created that are tailored towards successful topics while avoiding duplication. Measuring the effectiveness of these assets requires understanding Link Value Ratio (LVR) metrics for improved SERP rankings. Ultimately, this will keep your brand competitive in its industry niche.

Evergreen Content Creation

Creating evergreen content is a great way to build links and ensure your site remains relevant for years to come. The benefits of creating this type of content are numerous, from improving organic search engine rankings to driving more traffic and conversions. When constructing content with an eye to optimizing for keywords, it's essential to craft pieces that will engage readers and also be favorably viewed by search engines. By focusing on topics that are relevant over time, you can target specific audiences while also ensuring your content will remain fresh in the eyes of Google’s algorithms.

When creating linkable assets, there are several types you should consider such as infographics which act as visual aids or ultimate guides targeting particular audiences with detailed information about a topic or resource pages highlighting company information. You should also evaluate competitor offerings when improving existing content so that yours stands out above others in terms of quality and relevance. This could involve balancing sales objectives with broader appeal or using interactive elements like polls and quizzes for increased engagement levels.

Creating evergreen content is essential for SEO success and should be a priority in any digital marketing strategy. Building links through collaboration with influencers, guest posting opportunities, and repromotion of existing content can help to further increase visibility online.

Key Lesson: Creating evergreen content is a great way to build links and ensure relevance in the long-term, so it pays to focus on topics that appeal both to humans and search engines. When creating linkable assets consider infographics, ultimate guides or resource pages with interactive elements for increased engagement levels - all while balancing sales objectives with broader appeal.

Building Links through Collaboration

Constructing links is a fundamental part of SEO, and any tech company or SaaS marketer looking to expand their online presence should give it serious consideration. Constructing connections with other websites, influencers and content producers in your speciality is an excellent way to gain links. This type of link acquisition strategy can help increase awareness exponentially over time while also helping you form relationships with others in your industry.

Collaborating for link building can be done in various ways, depending on the type of assets you possess. If you have created a visually-appealing infographic that contains useful info about an industry topic, one method to acquire backlinks from respected websites is by connecting with influential people who might find the asset helpful. Similarly, if you have written an ultimate guide targeting specific audiences within your industry, then guest posting opportunities on high-traffic blogs can give more exposure and attract more links as well as social shares from readers who find the content valuable. Additionally, repromoting existing guides frequently will also help boost traffic and potentially lead to more links being earned over time.

Key Lesson: Link building is a crucial SEO strategy for tech companies and SaaS marketers, so creating linkable assets such as infographics or comprehensive guides can be extremely beneficial. To maximize success, reach out to influencers who may find the asset useful and consider guest posting opportunities on high-traffic blogs in order to get more exposure and links over time.

Measuring Linkable Asset Effectiveness

Measuring the effectiveness of linkable assets is a key part of any successful SEO strategy. The LVR is a great tool for gauging the success of your link-building endeavors and deciding if you are maximizing your linkable assets. By understanding this ratio, you can assess which links have been acquired from various sources, such as social media or other websites, and identify opportunities for improvement.

Analyzing backlink profiles and referring domains is also essential when measuring the success of your linkable assets. Using tools like Ahrefs’ Site Explorer, you can get detailed information on who is linking to your website and how much traffic they are sending. This data can assist in recognizing which sources are providing beneficial links that result in conversions or purchases, so that attention can be more concentrated on these areas for maximum returns.

Measuring the effectiveness of linkable assets is an important part of any SEO strategy. The Link Value Ratio (LVR) is a metric that helps to measure and understand how effective your linkable asset is in terms of building links, driving traffic, and increasing visibility. To calculate LVR you need to take into account two key statistics: backlink profiles and referring domains.

Backlinks are essential for any website or page as they signal authority and value to audiences. Analyzing the worth of backlinks can assist in evaluating if your content has achieved enough recognition from other websites to merit a linkback. Ahrefs’ Site Explorer tool makes this process easy by providing data on the number of referring domains pointing towards your site along with their domain ratings (DR).

Gauging engagement with a particular piece of content through social media shares can provide invaluable insight into its popularity. By measuring the number of people who have shared it across various platforms, one can identify potential opportunities for creating new linkable assets as well as recognize which types of content are more likely to attract high-quality links. By combining domain ratings (DR) with the data collected from social media shares, it is possible to accurately assess how many and what kind of backlinks your content has attracted, thus helping you decide if it merits linking back.

Key Lesson: Measuring the effectiveness of linkable assets is a key factor in any successful SEO strategy. Analyzing backlink profiles and referring domains to understand which links are providing valuable conversions or sales can be done using tools like Ahrefs' Site Explorer, while understanding Link Value Ratio (LVR) helps identify opportunities for improvement and maximize ROI.

FAQs in Relation to Linkable Assets

What are linkable assets in SEO?

Linkable materials are items of content that can be utilized to form inbound links, such as blog posts, infographics, videos, whitepapers and research studies. They must contain relevant information about the topic at hand and be of high quality in order for other websites to link back to them. Linkable assets should also have a clear call-to-action which encourages users to share it with their network or link it from their website. With the right linkable assets, SEOs can increase website traffic and build trust with potential customers.

How do you create a linkable asset?

Creating a linkable asset is an important part of SEO for SaaS and tech companies. It involves creating content that will be linked to from other websites, increasing the visibility of your own website in search engine results. To create a successful linkable asset, you need to consider what type of content would be valuable enough for others to want to share it with their readers. Content should include data-driven insights or research, provide useful information or advice related to the topic at hand, and have an attractive design with visuals such as images and videos. Additionally, make sure the language used is comprehensible yet captivating so that people can understand it quickly without feeling overwhelmed by complicated terms.

What is linkable content?

Linkable content is content created with the intention of being shared, linked to and referenced by other websites. It should be high quality, well researched and provide a unique perspective or valuable information on a particular topic that would benefit readers from various sources. Linkable content can come in many forms such as blog posts, infographics, videos or podcasts - all designed to engage audiences while also driving backlinks which will help increase website visibility within search engine results pages (SERPs).

What are link building articles?

Link building articles are pieces of content designed to attract links from other websites. They typically contain a combination of keyword-rich text, visuals, and internal/external links that help search engine optimization (SEO) efforts. Link building is an important part of SEO as it helps increase website visibility in organic search results and can lead to more qualified leads for businesses.


Linkable assets can be a potent tactic for any technology business or SaaS advertiser aiming to upsurge their presence and reach in the digital realm. With careful planning, thoughtful strategies, and effective measurement techniques you can ensure that your linkable asset creation efforts will be rewarded with higher rankings on search engines, increased website traffic, improved brand recognition and loyalty among customers. Taking the time to understand how best to create quality linkable assets is an investment worth making.

Discover AccretionEngine, the SaaS & Tech SEO solution that helps you create and manage linkable assets for your business. Unlock new opportunities to grow traffic with our powerful yet easy-to-use platform.

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