What to Ask Small Business SEO Agencies: Unveiling the Secrets to Online Success

Alex Tchouangwa
 min to read

SEO is a complex and ever-evolving discipline that involves optimizing a website to improve its visibility in search engine results. While some small business owners may attempt to tackle SEO on their own, the task can be overwhelming and time-consuming. This is where small business SEO agencies step in to lend their expertise and help drive organic traffic to websites.

However, choosing the right SEO agency for your small business is no easy task. With so many agencies claiming to be the best, how do you separate the wheat from the chaff? The key lies in asking the right questions and conducting thorough research before making a decision. In this comprehensive guide, we will walk you through the essential questions you should ask small business SEO agencies to ensure you partner with a reputable and results-driven agency.


Welcome to our comprehensive guide on what to ask small business SEO agencies. In the competitive online landscape, search engine optimization (SEO) has become an indispensable tool for small businesses aiming to improve their online visibility and attract potential customers. However, navigating the world of SEO can be challenging, especially for small business owners who may not have the expertise or resources to handle it themselves. That's where small business SEO agencies come in.

Partnering with the right SEO agency can make a significant difference in your small business's online success. These agencies specialize in optimizing websites, improving search engine rankings, and driving organic traffic. But with numerous agencies claiming to be the best, it's crucial to ask the right questions to ensure you choose a reputable and results-driven agency that aligns with your business goals.

Throughout this guide, we will delve into the essential questions you should ask small business SEO agencies. These questions cover various aspects, including the agency's experience and expertise, their SEO strategies and techniques, reporting and analytics, pricing and contracts, and communication. By asking these questions, you can gain insights into the agency's capabilities, approach, and ultimately make an informed decision.

We understand that selecting the right SEO agency for your small business is a vital decision that can impact your online presence and growth. That's why we have compiled this comprehensive guide to equip you with the knowledge and confidence to choose the best agency that suits your specific needs and objectives. So let's dive in and uncover the secrets to finding the perfect small business SEO agency for your online success.

Questions to Ask About the Agency's Experience and Expertise

When it comes to choosing a small business SEO agency, experience and expertise are crucial factors to consider. The knowledge and skills possessed by the agency can greatly impact the success of your SEO campaign. Here are some questions you should ask to evaluate the agency's experience and expertise:

1. How long has the agency been in business?The longevity of an agency can provide insights into its stability and ability to adapt to the ever-changing landscape of SEO. A well-established agency with years of experience may have a deep understanding of the industry and proven strategies for success.

2. What industries or niches do they specialize in?While some agencies have a broad range of expertise, others may specialize in specific industries or niches. A specialized agency can bring industry-specific knowledge, insights, and strategies that can give your small business a competitive edge.

3. Can they provide case studies or examples of past successful campaigns?Requesting case studies or examples of past campaigns can help you assess the agency's track record. Look for evidence of successful projects in industries similar to yours, as this can give you confidence in their ability to deliver results.

4. Do they have experience working with small businesses specifically?Working with small businesses requires a unique approach, as they often face different challenges and have specific goals and budgets. It's important to ensure that the agency has experience working with small businesses and understands their needs and limitations.

5. What certifications or qualifications do their team members have?SEO is a constantly evolving field, and it's essential that the agency's team members stay up-to-date with the latest trends and best practices. Inquire about their certifications or qualifications to gauge their level of expertise and commitment to ongoing education.

By asking these questions, you can gain a clearer understanding of the agency's experience, industry knowledge, and ability to deliver results. Remember, finding an agency with relevant experience and expertise can make a significant difference in the success of your small business SEO campaign.

Questions to Ask About their SEO Strategies and Techniques

The strategies and techniques employed by a small business SEO agency can have a significant impact on the success of your SEO campaign. It's essential to gain a thorough understanding of their approach to ensure it aligns with your goals and follows ethical practices. Here are some questions to ask about their SEO strategies and techniques:

1. What is their approach to on-page optimization?On-page optimization involves optimizing various elements on your website to improve its visibility in search engine results. Inquire about the agency's approach to on-page optimization, including their strategies for meta tags, headers, content optimization, and internal linking. A comprehensive on-page optimization strategy can help search engines understand your website's content and improve its rankings.

2. How do they conduct keyword research and target specific keywords?Keyword research is a fundamental aspect of SEO. Ask the agency about their methodology for conducting keyword research and how they determine which keywords to target. A good SEO agency will have a strategic approach to identifying relevant keywords with high search volume and low competition.

3. Do they follow ethical SEO practices and adhere to search engine guidelines?Ethical SEO practices are essential for long-term success. Inquire about the agency's adherence to search engine guidelines to ensure they don't employ any black-hat techniques that can result in penalties or damage to your online reputation. A reputable agency will prioritize ethical practices that comply with search engine rules.

4. How do they handle link building and backlink acquisition?Backlinks play a crucial role in SEO, as they signal to search engines the credibility and authority of your website. Ask the agency about their approach to link building and backlink acquisition. A reliable agency will focus on acquiring high-quality, relevant backlinks from reputable sources rather than resorting to spammy or low-quality tactics.

5. How do they optimize website speed and user experience?Website speed and user experience are not only important for user satisfaction but also impact search engine rankings. Inquire about the agency's strategies for optimizing website speed and user experience. They should focus on factors such as website loading times, mobile responsiveness, intuitive navigation, and engaging content.

By asking these questions, you can gain insights into the agency's SEO strategies and techniques. It's crucial to partner with an agency that follows ethical practices, employs effective on-page optimization strategies, conducts thorough keyword research, builds high-quality backlinks, and prioritizes website speed and user experience. These factors contribute to improved search engine rankings and a better overall user experience on your website.

Questions to Ask About Reporting and Analytics

Effective reporting and analytics are essential for monitoring the progress and success of your small business SEO campaign. By asking the right questions about reporting and analytics, you can ensure that the agency provides transparent and actionable insights. Here are the questions you should consider asking:

1. How do they measure and track SEO performance?Understanding how the agency measures and tracks SEO performance is crucial for evaluating the effectiveness of their strategies. Inquire about the key performance indicators (KPIs) they use to track progress, such as organic traffic, keyword rankings, and conversion rates. A reliable agency will have a systematic approach to measuring and reporting on these metrics.

2. What key metrics do they focus on?Different agencies may prioritize different metrics based on their strategies and goals. Ask the agency about the specific metrics they focus on and why those metrics are important for assessing SEO success. This will help you understand their reporting framework and what to expect in terms of progress updates.

3. How frequently will they provide reports and updates?Regular reporting and updates are vital for keeping track of the progress of your SEO campaign. Inquire about the agency's reporting schedule and how frequently they will provide you with reports and updates. This will ensure that you stay informed about the performance and progress of your SEO efforts.

4. Will they provide access to analytics tools?Access to analytics tools, such as Google Analytics, is valuable for monitoring website performance and gaining insights into user behavior. Ask the agency if they will provide access to these tools or share relevant data with you. Having access to analytics will enable you to delve deeper into the data and make informed decisions.

5. How do they interpret and use the data to make informed decisions?Data interpretation is a critical skill in SEO. Inquire about the agency's process for interpreting and analyzing the data they collect. A competent agency will not only present you with data but also provide insights and recommendations based on the data to optimize your SEO strategies and improve performance.

By asking these questions about reporting and analytics, you can ensure that the agency provides clear and insightful reports, focuses on relevant metrics, offers regular updates, and utilizes data to drive informed decision-making. This will enable you to stay informed and actively participate in the progress and success of your small business SEO campaign.

Questions to Ask About Pricing, Contracts, and Communication

When it comes to partnering with a small business SEO agency, it's important to have clarity on pricing, contracts, and communication. Asking the right questions in these areas will help you understand the agency's terms, ensure transparency, and establish a smooth working relationship. Here are the questions to consider asking:

1. What are their pricing models and payment terms?Understanding the agency's pricing models is crucial for budgeting and evaluating the cost-effectiveness of their services. Inquire about their pricing structure, whether it's a fixed monthly retainer, project-based pricing, or a combination. Additionally, clarify the payment terms and frequency to ensure they align with your financial capabilities.

2. Do they offer any guarantees or performance-based pricing?Some agencies may offer guarantees or performance-based pricing, indicating their confidence in delivering results. Ask if the agency offers any guarantees or pricing models based on performance metrics such as increased organic traffic or improved keyword rankings. Understanding the conditions and limitations of these guarantees will help manage expectations.

3. Are there any long-term contracts or can you work on a month-to-month basis?Long-term contracts may not be suitable for every small business. Inquire about the agency's contract terms and whether they allow flexibility for month-to-month engagements. Having the option to assess the agency's performance and make adjustments without being locked into a long-term commitment can provide peace of mind.

4. How often and through what channels will they communicate with you?Clear and effective communication is essential for a successful partnership. Ask about the agency's communication channels and frequency of updates. They should have a structured communication plan in place to keep you informed about the progress of your SEO campaign, address any concerns promptly, and ensure alignment throughout the process.

5. What is their process for addressing and resolving any issues or concerns?It's important to establish a process for addressing and resolving any issues or concerns that may arise during the partnership. Inquire about the agency's approach to conflict resolution and client satisfaction. A reliable agency will have protocols in place to address and resolve issues promptly, ensuring a positive working relationship.

By asking these questions about pricing, contracts, and communication, you can ensure transparency, manage expectations, and establish a solid working relationship with the small business SEO agency. Clear pricing models, flexible contract terms, effective communication channels, and efficient issue resolution processes are key factors in maintaining a successful partnership.


Congratulations! You have now gained a comprehensive understanding of the essential questions to ask when choosing a small business SEO agency. By asking the right questions in each area, you can ensure that you partner with a reputable agency that aligns with your goals and objectives. Let's recap the key takeaways from this guide:

  1. Experience and Expertise: Inquire about the agency's experience, industry specialization, and qualifications of their team members. Look for an agency with a track record of success, experience working with small businesses, and a team that possesses relevant certifications or qualifications.
  2. SEO Strategies and Techniques: Understand the agency's approach to on-page optimization, keyword research, ethical practices, link building, and website speed optimization. Ensure that their strategies align with your goals and adhere to search engine guidelines.
  3. Reporting and Analytics: Ask about the agency's reporting methodology, key metrics they focus on, reporting frequency, and access to analytics tools. Look for an agency that provides clear, insightful reports and uses data to make informed decisions.
  4. Pricing, Contracts, and Communication: Clarify the agency's pricing models, payment terms, guarantees, and contract duration. Establish effective communication channels and protocols for addressing any issues or concerns that may arise during the partnership.

Choosing the right small business SEO agency is an investment in the long-term success of your online presence. Take the time to ask these questions, evaluate the agency's responses, and compare multiple agencies to make an informed decision.

Remember, finding a trustworthy and results-driven agency can significantly impact your small business's online visibility, organic traffic, and overall success. Don't settle for anything less than an agency that understands your unique needs, employs effective strategies, and provides transparent communication.

Now armed with these questions, adapt them to your specific business requirements, and confidently embark on your journey to finding the perfect small business SEO agency. Good luck!

Subscribe to our newsletter to get the latest updates on the blogs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Frequently asked questions

Do You Only Offer SEM?
Yes, we only offer Search Engine Marketing. This allows us to dedicate 100% of our focus to staying ahead of Google's ever-changing algorithm.
What Are "Sprints"?
A faster, easier way to deliver SEM services. Instead of long-term contracts, we work in short sprints. Each sprint has a defined goal, start, and end. Working in this manner is faster and more cost-effective.
Where Are You Located?
We're based out of Dallas, Texas, but our team is 100% remote. This allows us to find the best talent possible, regardless of location.
How Long Does It Take To Get Results?
Some of our clients see results in 30 days. Others, 90 days. It depends on your website's current standing with search engines and how much work we have to do to put your website in the algorithm's favor.

Get Started With Your Growth Sprint Today! 

We can show you exactly what your website’s revenue potential is. Our analysts built a report that uses your data to construct accurate forecasts for how much traffic and leads you’re missing out on.