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Our client, in the career coaching niche, grew revenue by 45% in 2020 after working with Alo Media Group. Their VP of Marketing first reached out to Accretion Engine in 2019 for help growing their web traffic and conversions. At the time, all their marketing efforts were centered around Yelp in organic and paid forms. Eventually, they completely cut their Yelp budget and dumped it all into our SEO Sprints, and the rest is history! Let’s dive in and talk about how we were able to help our client grow their revenue by 45%
Foundational Sprints Content Sprint Promotional Sprint
27 Months
Our client offers all of the career services clients need to get their dream job. They offer career and business coaching, resume and cover letter writing, LinkedIn page optimization, and interview assistance.
When they reached out to us in 2019, the company was growing at a rate of 8%. Website traffic was a vital metric because a majority of clients signed up for their career services online. They pushed clients to schedule a free consultation or upload an existing resume to get started.
In addition to their Yelp marketing, they had also tried some link building on their own but to their surprise, it was as enjoyable as “chewing glass”, quoted directly from our client.
Throughout 2020, our client was consistently investing in our Content & Promotional Sprints. By the end of the year, after cutting all other marketing investments and dumping them into SEO, they reported a revenue growth of over 45%!
The main driver to that was organic traffic. Here’s what we were able to to with their traffic:
Our client went from 150 visits per month in 2019 to over 2,000 today! At the peak of working with us, their traffic jumped to over 3,000 per month.
We also saw huge jumps in their keywords, going from 500 to 2,500:
Referring domains also grew – tripled to be exact! – which helped push their rankings through the roof.
The company indicated that through 2021 its revenue continued to grow by 26%, still a huge jump from the original 8% growth from before working with Accretion Engine.
They were so pleased with the SEO results they’re now considering running paid advertising with us. Specifically, they plan on exploring retargeting and lead generation to help drive more leads and conversions.
Stay tuned for that case study!
In the end, their VP of Marketing said he’d always been searching for a company like Alo Media Group whose SEO services were “hands off but still allowed him to be in control” and he couldn’t be happier with the results he got.
Are you a website looking to boost your SEO and grow your business? The start of a new year is the perfect time to implement a new SEO or PPC strategy.
Accretion Engine provides a suite of services to support you organization with everything from blogging to managing local SEO.
Clients also have the option of enrolling in our SEO Sprints. This is like putting your digital marketing on autopilot while getting regular performance reports from your dedicated campaign manager.
You can be as hands-on or hands-off as you wish, but we can still get you results. Simply book a call with us if you’re interested in learning more about Accretion Engine or the SEO Sprints we offer.
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