139 Organic Visitors (Analytics were set up on November 22, 2022)
2.31k Impressions in the SERPS
309 Clicks on Keywords Related to LeadBird
1,530 Organic Visitors
35.6k Impressions in the SERPS
1.62k Clicks on Keywords Related to LeadBird
To get a picture of how much traffic your website generates, the top landing pages, and queries we run an SEO Snapshot of your Google Analytics and Google Search Console accounts. This snapshot also allows us to see large spikes in traffic and what pages are currently generating the most traffic and revenue.
In LeadBird’s case, we found that they only had Google Search Console set before November 2022 and that the Google Analytics UA + GA properties had only been collecting for around 45 days. It also demonstrated that the leading queries were all focused on LeadBird, so no one in their Ideal Client Persona (ICP) knew that LeadBird existed outside of their strong organic presence on Twitter.
Just from this simple report, we were already thinking about generating content and developing a content syndication strategy that would help LeadBird attack not only the Search Engines but also continue to grow the personal brand of their CEO.
Since we already knew that this was a freshly set up Google Analytics property, we wanted to make sure that everything was configured correctly. We ran our Analytics Audit and found that there was a lot of traffic being generated from the IP address of their CEO, certain events weren’t firing correctly, and the tracking code wasn’t on every page of the website. We also found that their Google Search Console didn’t have their sitemap uploaded to it and was hurting them whenever it came to indexing their website.
We went in and informed LeadBird of our findings and began implementing the best Google Analytics practices for the issues that were uncovered as well as uploading a proper sitemap to their GSC.
This left us in the best position to attack their Technical & On-Page SEO Issues and compose an SEO Strategy that would turn their website into an inbound lead acquisition system.
The first thing we do whenever we onboard a new client is run a competitive analysis so we can get an idea of the landscape when it comes to both SEO and Social Media. LeadBird was in an interesting position as their CEO, Nick Abraham has built both a massive Twitter and LinkedIn following that would generate a massive amount of traffic and inbound leads. This gave them a competitive advantage when compared to some of their competitors however when we compared LeadBird to their competitors from a purely SEO standpoint they were drastically underperforming.
The most important part of our SEO Strategy is this Website Quality Audit as it allows us to holistically review LeadBird’s website on a page-by-page basis and determine what steps should be taken.
Since LeadBird only had 4 pages on their website and none of them were SEO optimized we went in and made recommendations to the copy, meta tag descriptions, and page titles. Essentially, we were working with a semi-blank canvas and wanted to make sure that the few pages that they had would have the best opportunity to rank in the Search Engines.
Our Keyword Gap Analysis allowed us to see what keywords that LeadBird’s competitors were ranking for if it was a product/service page or if it was a blog page and allowed us to begin thinking about what content would work the best to tackle each keyword.
This analysis let us structure our content marketing strategy around low-hanging fruit while also quickly identifying questions that their audience is asking, what keywords are working for their competitors, and figure what were the most valuable and high-volume keywords should be incorporated in every phase of our content marketing strategy.
In order for us to generate the best list of keywords found the answers to these questions:
After answering these questions, we were able to put together a content strategy that was going to target keywords that were going to drive the most amount of traffic while also converting web visitors into form submissions and eventually into paying clients.
After we ran all of the previous steps in our process we put all of our recommendations together in a depth PowerPoint. This power point serves as the go to source of information for our entire campaign.
For the LeadBird campaign we decided to tackle all of the technical errors on the website and come up with a template for the competitor comparison pages so that they would be able quickly get the pages to go live without having to SEO optimize every page one by one. This allowed us to speed up the process when it came to creating new pages and future proof this strategy as new competitors come along.
The Next phase of the Roadmap was determining what keywords we were going to attack as well as optimizing the keywords that they already in top 25 positions for. This strategy lead us to prioritize keywords based on user intent and what pillar that they mapped out to.
With the technical portion of the website and the keyword research portion of the website done it was time to come up with a content marketing strategy. After talking with Nick, we determined that he needed to double done on growing his personal brand and needed to create blog content that showcased his subject matter expertise whenever it comes to cold emails, B2B lead generation and business operations. Therefore we determined that we would publish on average 5-10 new blog articles per month dependent on how many YouTube videos are published.
As we wanted to create a vast library of content at first, we haven’t started our digital PR campaign as of yet. The final part of the SEO Roadmap was creating a detailed project plan that mapped out a week by week schedule for what LeadBird could expect throughout our engagement.
During our Strategy Sprint, we determined that we would not only post blog articles relating to the YouTube videos that Nick would be posting to grow his personal brand, but we would also be targeting keywords that we identified in our Keyword Gap Analysis as low-hanging fruit.
We deployed a strategy coined AiO (Ai generated, Human Optimized), where we would generate the blog content via our in-house Ai tool and heavily optimize them with our content writers so all Nick had to do was add his subject matter expertise to the article. This resulted in us being able to generate blog articles within 30 minutes of his YouTube videos being released and supplement the days with no YouTube videos with content that would rank as well.
With the rise in AI-generated content, oftentimes agencies are now just uploading 100% Ai generated content without any human optimization but as we specialize in generating for B2B companies we understand the need for content that guides the readers through the AIDA funnel while also answering questions that they had about certain topics relating to our clients.
This plus the competitor comparison pages has led to LeadBird seeing a massive increase in traffic.
We would send LeadBird a monthly Loom Video and 2 different Google Data Studio reports detailing the progress that was made that month regarding their SEO Campaign. We would also detail what we were recommending for the next month and the steps we would take to implement them.
This allowed us to remain transparent with LeadBird and set realistic expectations for what they could expect the next month whenever it came to deliverables.
“It’s way simpler than you think it is but it’s way more work than you think it is” - Cold Email Wizard
Everything worth it comes on a time horizon. It took us 6 months to start consistently generating results for LeadBird. We'll still focus on these core steps as our campaign matures and the content marketing strategy becomes more mature.
These same principles can be applied across any B2B company, it’s just a matter of time and being able to consistently release content, bandwidth to review articles, and the expertise on our end to compose an SEO Strategy that crushes.